Often when attending a long, technical trade conference, one of the most enjoyable parts of the event can be the so-called swag bag. While many trade shows do not have the bluster or budget to meet the standards of Oscar night bags, you can find great ways to get your promotional material out into the eye of the visitors at your conference, and they can have memorable fun the process.
One of the best ways to get your business's name out in front of prospective clients is to put it on something they will use every day. You need to find a balance between something that is cool and functional, and still something on which people are willing to carry a brand name. A nice watch is something a customer might wear all the time, but probably not something on which they will want your logo. Pens are a dime a dozen, and they end up in communities where you don't do business. You want to find something unique, and you will want to make certain your logo is prominent, but not overbearing.
USB drive, especially if you are in a technical field. Those are both items folks use every day, often for business, and take with them when they travel. Its also something of which many are glad to have an extra.
Seasonal items are also popular. Sunglasses are great in the summer. Earmuffs or stocking caps are great in winter. This is especially important if you want other attendees asking people where they got that great umbrella, because they did not think to bring one to a conference in Seattle.
Quick, tasty snacks are another fantastic item, especially if you mainly want your clients' attention just during the conference. The dark chocolate or tasty snack bar that got them through the boring presentation before lunch might just do the trick. Also, local specialty items are often a hit. Think Georgia peanuts or California wine.
Eco-friendly items are very often appreciated, especially if your attendees are likely to be those most concerned about the environment. Reusable water bottles, flower seeds, or a live plant for their hotel room are some great ideas.
No matter what you do, remember, simple, usable, and fun are the key words to remember when putting together promotional material for a swag bag.